Secret to Success

What led to Lamborghini’s astounding success? His own personal ability. Lamborghini followed his passion, building a company around something he did very well, and something that was by no measure easy to do. Using his experience in the army, Lamborghini turned a small single man company into a sports car giant in only 20 years. With his ability to take risks for financial gain, such as building the original Lamborghini’s design with a much more expensive but much more powerful V12 engine compared to that of the Ferrari 250 GT, Lamborghini created record financial gain in only a few short years. With his new found wealth, Lamborghini again took a risk, expanding his company time and time again to be able to meet Italy’s production needs. Spearheading his company with almost tactical financial decisions, Lamborghini turned his small company into a name synonymous with sports car legends.