Secret to Success

What led to Lamborghini’s astounding success? His own personal ability. Lamborghini followed his passion, building a company around something he did very well, and something that was by no measure easy to do. Using his experience in the army, Lamborghini turned a small single man company into a sports car giant in only 20 years. With his ability to take risks for financial gain, such as building the original Lamborghini’s design with a much more expensive but much more powerful V12 engine compared to that of the Ferrari 250 GT, Lamborghini created record financial gain in only a few short years. With his new found wealth, Lamborghini again took a risk, expanding his company time and time again to be able to meet Italy’s production needs. Spearheading his company with almost tactical financial decisions, Lamborghini turned his small company into a name synonymous with sports car legends.

Lamborghini LP 570-4 Superleggera (2010)

In March 2010, Lamborghini announced the release of the LP 570-4 Superleggera - a lightweight and more powerful version of the Gallardo LP 560-4. Carbon fiber is used extensively inside and out to reduce weight to only 2,954 lb (1,340 kg) - enough to make the LP 570-4 the lightest road-going Lamborghini in the range.

The 5.2-liter V10 engine produces 562 horsepower, and can travel from zero to 100 km/h (62 mph) in 3.4 seconds, up to a 202 mph (325 km/h) top speed. It is also faster than the Ferrari 458 Italia.

Lamborghini Super Trofeo (2009)

It is a limited (30 units) version designed for Lamborghini Blancpain Super Trofeo one-make racing series. The series began in May 2009.


The car set the fastest lap time at the Vallelunga Circuit, with Giorgio Sanna as driver.

Lamborghini Gallardo Spyder (2006-2008)

The production spyder model of the Gallardo was unveiled at the Los Angeles Auto Show in January 2006. It is considered by the company to be an entirely new model, with 520 PS (382 kW; 513 hp) and a lower-ratio six-speed manual transmission. The soft top is fully retractable.

Aerosmith drummer Joey Kramer was the first person in North America to take delivery of the Gallardo Spyder.


Top Gear presenter Jeremy Clarkson announced on 18 February 2007 that he had bought a Gallardo Spyder, replacing his Ford GT.

Lamborghini Gallardo Nera(2007)

Gallardo Nera (Special Edition) is a limited (185 unit) version of contemporary Gallardo coupe introduced at the Paris Motor Show. The car was designed to showcase the customization options available to the customer in the Ad Personam program.

The Nera features special matte black body panels, and is only available in black—actually a combination of Nero Serapis and Nero Noctis. Brake calipers are painted a special silver, and the taillights are smoked to match the darker paint scheme. The interior is stitched from high-contrast black and white leather in the Q-Citura (lozenge shaped) fashion. The glass engine cover remained an option, even on the Nera.

Among the produced Gallardo Nera, 60 were destined for the American market and 91 were sold in Europe.

First Lamborghini -350GTV

The Lamborghini 350GTV was the prototype and forerunner of the later 350 GT - Lamborghini's first production model. The car was presented to the public on the 1963 Turin Auto Show.

Ferruccio Lamborghini was dissatisfied with several design features of the 350 GTV, and with the state of tune of the engine. The new body and retuned engine resulted in the first production.

Lamborghini, the 350 GT. Lamborghini continued with the 350 GTV as a show-only car. The car was then sold to a Japanese collector, who placed the car in the Noritake Collection. Several years later, the car was on display at the museum at Lamborghini's factory.

A Successful Entrepreneur -Ferruccio Lamborghini

Ferrucio Lamborghini, the founder of Automobili Lamborghini.

Born in Italy in 1916, Ferruccio Lamborghini was fascinated with engines from an early age. Lamborghini joined the army during World War II, and was stationed on the island of Rhodes. There was very little military action on the island considering its isolated position in the Mediterranean. For this reason, any broken vehicles on the island had to be repaired on the spot, reusing old parts. Lamborghini found himself especially good at doing this, his friends calling him a mechanical wizard for his improvisation technique. Lamborghini kept many of the vehicles on Rhodes operational using old or outdated parts. After the end of the war, Ferruccio returned to his home in the north, near Modena. Here Lamborghini found a severe need for tractors due to the areas major agricultural business. Using old military parts, Lamborghini was able to build around one tractor a month. He expanded his company as there became a very high demand for tractors. Eventually Lamborghini began producing his own engines, and even reached a production right of over 400 tractors a month in 1960.

Around this time Lamborghini’s focus shifted to developing a high performance car. He had spent these years of his life owning many other exotic Italian cars, including Oscas, Maseratis and Ferraris. Lamborghini however was never really satisfied with these vehicles. Especially their engines. There is a famous story saying that Ferruccio was having troubles with the clutch of a Ferrari 250 GT he owned. He decided to visit Enzo Ferrari about it in his factory nearby. Enzo however would hear nothing from Ferruccio, who he called a simple tractor maker and dismissed. Angered by this, Lamborghini decided there was nothing a Ferrari could do that a Lamborghini couldn’t, and started production designs for his own car, designing it around a powerful new V12 engine, the design of which was drafted by one of Enzo’s ex-Ferrari engineers.